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1991年8月5日,上海一对夫妇到上海某家百货商店购买小天鹅8型全自动洗衣机。因营业员开票失误,少收了200元钱。商店发现后,追寻顾客索要,遭拒绝,竟对簿公堂。该店最终追回了洗衣机,但却使这家商店名誉大损,一时成为公众非议的众矢之的。真是得不偿失。其实,本可以将这次意外事件看成一次公关的契机:首先加强内部的管理,其次,找到买主之后,应歉意讲明原因,“感谢”他使商店有这样的机会整顿自己。我想那对夫妇一定会有所举措的,尽管上海人
August 5, 1991, Shanghai, a couple to Shanghai, a department store to buy Little Swan 8 automatic washing machine. Because salesperson billing errors, less received 200 yuan. After the store was found, the customer sought after, was rejected, actually the court of justice. The store finally recovered the washing machine, but it made the shop a big loss of reputation, and at times became the target of public criticism. Really worth the candle In fact, this accident can be seen as an opportunity for public relations: First, to strengthen the internal management, and secondly, find the buyer, you should apologize for the reason, “thank” he has the opportunity to make the store to rectify themselves. I think that couple will certainly be a move, despite the Shanghai people