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随着时代科技的飞速进步,智能手机、新社交媒体、APP、地理定位工具等的出现,消费者获得信息和决策购买的方式发生了巨大的变化,他们开始寻求独创、互动、尊重、理解和适时适地的信息获取。笔者通过目前的经济发展线下,总结得到了5种新兴营销方式,即:take you(T:Twitter营销A:app营销K:关键顾客营销E:个人感官营销U:你营销),希望给营销工作者以启发。
With the rapid advancement of science and technology, the emergence of smartphones, new social media, APPs, geo-location tools, etc., has brought about tremendous changes in the way consumers access information and make decision-making purchases. They began to seek originality, interaction, respect, understanding and Timely and appropriate access to information. Through the current economic development, the author summed up five emerging marketing methods, namely: take you (T: Twitter marketing A: app marketing K: key customer marketing E: personal sensory marketing U: your marketing), I hope to marketing Workers to inspire.