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无论从设计、销售渠道还是价格方面比较,以A&F为代表的传统青少年服饰,均需更多的改变62014年,继东京、新加坡、香港、首尔之后,Abercrombie&Fitch在亚洲开出的第5家旗舰店——上海旗舰店在上海静安嘉里中心开业,一排排大秀腹肌的男模站台造势,引来大批围观。“裸男”是前公司CEO Mike Jeffries从2009年开始用来挽救A&F艰难状况的营销策略。Abercrombie&Fitch(以下简称A&F)崇尚学院风,主要走休闲路线,产品质感优良,价格也偏向中产阶级消费标
Whether in terms of design, sales channels or price comparison, traditional youth clothing represented by A & F needs more changes In 62014, the fifth flagship store opened by Abercrombie & Fitch in Asia after Tokyo, Singapore, Hong Kong and Seoul --Shanghai flagship store opened in Shanghai Jing An Kerry Center, a row of male models abdominal painstaking platform platform momentum, attracted a large number of onlookers. Naked Man is a marketing tactic used by Mike Jeffries, a former CEO, to save A & F’s difficult position since 2009. Abercrombie & Fitch (hereinafter referred to as A & F) advocating college style, mainly take the leisure route, product quality, the price also tend to the middle class consumer standard