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企业应避免陷入“各项成本越低越好”的误区,而应该意识到不同层面的机会给企业绩效带来的影响随着国内经济进入“新常态”的态势逐渐明朗,企业业绩增速的放缓成为不争的事实。我们对两百多家工业品和消费品行业的代表性公司的财报进行了分析。总体而言,所选样本的销售额、净利率、净资产收益率、流动比的表现均较2012-2013年出现明显下滑。相当比例的企业对未来增长和盈利水平预期均不乐观,且积极寻求在运营策略上做出一系列调整,以应对未来可能持
Enterprises should avoid falling into the erroneous zone of “the lower the cost is, the better”, but should realize the impact of different levels of opportunities on business performance. As the situation of domestic economy entering the “new normal” becomes clearer, The slowdown in performance growth is an indisputable fact. We analyze the earnings of more than two hundred representative companies in the industrial and consumer products industries. Overall, the selected sample’s sales, net profit margin, return on net assets, the current ratio of performance than 2012-2013 showed a significant decline. A considerable proportion of companies are not optimistic about the future growth and profitability expectations, and actively seek to make a series of adjustments in operational strategies to deal with possible future holding