随着人们消费观念的不断改变,传统的山水观光己经不能满足人们对旅游品质的需求,人们渴望回归自然、享受原生态的田园风光和民风民俗,渴望在嘈杂的都市外寻找一片净土,乡村旅游便在这样的环境下开始兴起。我国乡村旅游和其他国家比起来起步较晚,但发展速度却十分迅速,在促进农民增收,建设社会主义新农村中扮演着越来越重要的角色。巴彦淖尔市在发展乡村旅游的过程中取得了一定的成绩,但还存在着一些问题,科学地分析这些问题,制定相应的发展对策有利于更好地促进巴彦淖尔市乡村旅游的发展。 With the continuous change of people’s consumption concept, traditional landscape tourism can no longer meet people’s demand for tourism quality. People are eager to return to nature and enjoy the original rural scenery and folk customs. They are eager to find a pure land outside the noisy metropolis. The countryside Travel in this environment began to rise. Compared with other countries, rural tourism in our country started relatively lately, but its development speed is very rapid. It plays an increasingly important role in promoting farmers’ income and building a new socialist countryside. Bayannao’er City has made some achievements in the process of rural tourism development, but there are still some problems. Scientifically analyzing these problems and formulating corresponding development measures are conducive to promoting the development of rural tourism in Bayannur City.