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企业标志的价值及其评估庞于一、企业标志在企业ＣＩＳ中的地位与作用企业形象战略体系（ＣｏｒｐｏｒａｒｅＩｄｅｎｔｉｔｙＳｙｓｔｅｍ简称ＣＩＳ，又被译为企业标识系统）由于５０年代为ＩＢＭ、７０年代为可口可乐采用而取得明显效益，被公认为是争夺世界市场的一件...
The value of corporate logos and their evaluation Pang Yuyi, the status and role of corporate logos in corporate CIS The Corporate Image Strategic System (CIS, also translated as the corporate identity system) was adopted by IBM in the 1950s and Coca-Cola in the 1970s. Obvious benefits have been recognized as a competition for the world market...