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日用瓷品牌的建设及发展受社会生态环境制约,主要表现为区域的经济及文化等社会生态要素。无论是品牌的外在形象还是品牌的品质内涵,都必然与本国本地区的文明发展状况、生活习惯需要息息相关。通过研究国际成功日用瓷品牌的发展过程及管理特色,可以对中国日用瓷企业品牌建设和管理提供一定的启示。
The construction and development of daily-use porcelain brands are restricted by the social ecological environment, which are mainly manifested as the social and ecological elements such as economy and culture in the region. No matter the external image of the brand or the quality of the brand, it is bound to be closely related to the development of civilizations and living habits in this region. By studying the development process and management features of international successful daily porcelain brands, we can provide certain inspiration to the brand building and management of China daily porcelain enterprises.