在海外社交媒体日益赶超传统媒体影响力,并具备“直抵西方受众”优势的背景下,应加强对借助海外社交媒体平台进行军事外宣的研究和实践;将海外社交媒体涉及我军的传播纳入舆情监测体系,为主动宣传和回应负面舆情提供参考;积极利用海外社交媒体,尊重传播规律,主动设置议题讲故事、传声音、塑形象。 With overseas social media increasingly catching up with the influence of traditional media and having the advantage of “reaching the western audience,” we should step up research and practice on military outreach with overseas social media platforms; and involve overseas social media in our army We should make active use of overseas social media, respect the rules of communication, and take the initiative to set the agenda to tell stories, transmit sounds and plastic images.