以水文化与人们生产生活方式的关系为切入点,从传播学的角度解读大众传媒在水文化传播过程中起到的积极作用。希望在北京市进行产业结构调整期间,借力文化创意产业的发展,加大水文化传播,从而使爱水、亲水、节水成为普通百姓的自觉行动,并固化为一种健康的生产生活方式。 Starting from the relationship between water culture and people’s way of life and production, this paper explains the positive role played by mass media in the process of water culture communication from the perspective of communication science. Hope that in Beijing during the adjustment of industrial structure, leveraging the development of cultural and creative industries, increase water culture, so that love water, water, water saving become ordinary people’s conscious action and solidified into a healthy production and life the way.