动画是一种独具特征的艺术表现形式,也是一种世界性的文化,从其诞生以来,世界各国的动画交流就十分广泛。尤其是随着当今世界经济文化的全球化发展和文化创意产业的蓬勃兴起,动画已不再被单纯看做是一种老少咸宜的文化娱乐形式,也是创造经济效益、传播民族文化的重要载体。近年,在国家相关政策的扶持推动下,我国的动画产业发展迅猛,也出现了少数赢得市场肯定的优秀作品。但总的来看,自上世纪九十年代延续至今的西方动画在华当道局面并未得到根本性改变,荧屏上能吸引中国受众尤其是青少年眼球的是一部接一部上映的进口动画片,人们耳熟能详的还是机器猫、史奴比等外来卡通形象。与之形成鲜明对比的是国产动画长期萎靡不振、力作寥寥。不仅如此,国 Animation is a kind of unique artistic expression and a kind of world culture. Since its birth, animation communication in many countries in the world has been very extensive. Especially with the globalization of economy and culture in today’s world and the flourishing of cultural and creative industries, animation is no longer viewed simply as a culture and entertainment form suitable for all ages, but also as an important carrier for creating economic benefits and spreading national culture . In recent years, driven by the support of relevant state policies, the animation industry in our country has witnessed rapid development and a few outstanding works have won the market recognition. However, on the whole, Western animation that has been in operation since the 90s of last century has not fundamentally changed the situation in China. The screen can attract Chinese audiences, especially young people. It is a series of imported animated films , People are familiar with the machine cats, the history of slaves and other foreign cartoon image. In stark contrast to the long-term domestic animation malaise, a handful of power. Not only that, the country