旅游商品是需求弹性在旅游“六要素”中是最高大的,发展旅游商品对进一步提高旅游业的收入具有非常重要的意义。针对不同的旅游消费者有的放矢的制定合理的价格,充分利用好价格这一调节器,才能促进我国旅游业健康发展。本论文研究的就是什么是旅游商品和旅游商品价格,以及旅游商品价格的特点和现状进行探讨是怎样的。并根据这些现状特点以及中国的具体实情来分析我国旅游商品及旅游商品价格面临哪些主要问题,就这些问题来探讨及解决这些问题的策略。 The demand elasticity of tourism goods is the highest in tourism “six elements ”, and the development of tourism commodities is of great significance to further increase the income of the tourism industry. Targeted at different tourist consumers set a reasonable price, make full use of the regulator of the price in order to promote the healthy development of China’s tourism industry. This thesis is about what is the price of travel goods and tourism products, as well as the characteristics and current status of travel goods prices is what kind of discussion. According to these characteristics of the status quo and China’s specific conditions, this paper analyzes the main problems facing the prices of China’s tourism commodities and tourism commodities, and discusses and resolves the strategies on these issues.