今天的大众媒体呈现愈加多样与分众化的形态,并且已经渗透到中国城市人日常生活的方方面面;而中国的城市人也已经走出了为大众媒体支配的历史阶段,在个体彰显的时代呈现出愈加丰富的个性和色彩。因此,当前的受众研究将受众看作是一个复杂系统,承认其千差万别的个体差异,认为在 Today’s mass media are increasingly diverse and fragmented, and have infiltrated all aspects of the daily lives of urban Chinese people; and urban Chinese have also come out of their historical stage of domination of the mass media, manifesting themselves in an age of individual presence Rich personality and color. As a result, current audience research views the audience as a complex system, recognizing its vastly different individual differences,