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不同的娱乐旅游产品的生命周期是不一样的。而每项娱乐旅游产品在生命周期不同的阶段,也会呈现不同的特点。因此,构成产品生命周期的四个阶段的临界点,正是该项娱乐旅游产品生命周期发展阶段的过渡点,而成熟期到衰退期的临界点更成为该项娱乐旅游产品生命周期的重要转折点。尽管不同的企业经营的宗旨有差异,但是延长娱乐旅游产品生命周期的目标是相同的。为了跨越娱乐旅游产品生命周期的障碍,旅游企业一般采用下列的市场运作战略。
Different entertainment travel product life cycle is not the same. Each entertainment travel product will have different characteristics at different stages of the life cycle. Therefore, the critical point of the four phases that constitute the product life cycle is just the transitional point in the development stage of the entertainment travel product life cycle, and the critical point from maturity to recession becomes an important turning point in the life cycle of entertainment tourism products . Although different business objectives vary, but the extension of entertainment tourism product life cycle goal is the same. To bridge the barriers of the entertainment travel product life cycle, travel companies generally adopt the following market operation strategy.