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有人去年底在昆明第58届全国药交会上发现,像同仁堂、青岛黄海制药等知名企业,参会的目的是为了品牌宣传,而不是招商。许多有心人对此分析说,这些国内知名药企,正在积极进行强化品牌建设。
At the end of last year, someone found at the 58th National Pharmaceutical and Trade Fair in Kunming that such well-known enterprises as Tong Ren Tang and Qingdao Huanghai Pharmaceutical Co., Ltd. attended the meeting in order to promote the brand instead of attracting investment. Many people in the heart of this analysis said that these well-known domestic pharmaceutical companies are actively strengthening brand building.