在刚刚结束的比稿中,实力媒体亚洲区赢得香港麦当劳在中国内地(广东省除外)所有的媒介企划及购买业务。由于麦当劳中国区资深营销总监 Shantel Wong 及其领导的营销小组均在香港办公、因此这一业务将由实力媒体香港办事处负责。尽管此项交易所涉及的业务额尚未公布,但可以确信肯定会超过2000万美元。自1990年首次进入中国市 In the recently concluded contest, Strength Media Asia won all the media planning and buying businesses of Hong Kong McDonald’s in Mainland China (except Guangdong Province). As Shantel Wong, Director of Marketing, McDonald’s China, and its marketing team are based in Hong Kong, this business will be handled by Power Media Hong Kong. Although the volume of business involved in the transaction has not yet been announced, but can certainly be sure to exceed 20 million US dollars. Since 1990 for the first time into the Chinese city