随着商业资源不均衡性的加剧,卖场主权的时代到来了,企业与大卖场的合作正日渐凸显出重要性。如何调整厂商的关系,是几乎所有民用消费品生产厂家,尤其是新入市的弱势厂家颇感头疼的问题,特别是中小企业面对大卖场,往往不得其门而入,被名目繁多的“进场费”、“促销费”、“端价”、“堆头费”等搞得望而却步,或被卖场的销量 With the aggravating of unbalanced commercial resources, the time has come for the store’s sovereignty and the cooperation between enterprises and hypermarkets is becoming increasingly prominent. How to adjust the relationship between manufacturers is almost all the consumer goods manufacturers, especially the new entrants to the disadvantaged manufacturers quite a headache, especially in the face of supermarkets for SMEs, often unwilling, by a wide variety of “ Field fees ”, “ promotional fee ”, “ end price ”, “ Duitou fee ”and so prohibitive, or by the sale of stores