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反垄断法自2008年实施以来,可口可乐收购汇源是唯一未获通过的案例,对该案的研究无疑具有重要意义。本文利用需求交叉弹性、商品特性、价格等方法进行相关市场界定。笔者分析商务部否决此案的理由,认为品牌影响力应该作为否决此案的主要依据,并补充分析了该项经营者集中的效率问题。
Since the implementation of antitrust law in 2008, Coca-Cola acquired Huiyuan is the only case that has not been passed. The research on this case is undoubtedly of great significance. This article uses the cross-elasticity of demand, product characteristics, price and other methods to define the relevant market. The author analyzes the MOFCOM’s reasons for vetoing the case, arguing that brand influence should be the main basis for vetoing the case and supplementing the analysis of the concentration efficiency of the operator.