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加拿大著名传播学家麦克卢汉曾经提出过,“媒介即是讯息”。他认为,“任何媒介对个人和社会的影响都会产生新的尺度”。而电影作为最普及的大众娱乐形式之一,也不可避免会在手机载体中得到全新的展现。
The famous Canadian communications scientist McLuhan once proposed that “the media is the message”. He believes that “Any medium on the individual and social impact will have a new standard ”. Film as one of the most popular form of mass entertainment is also inevitably a new manifestation in mobile handsets.