改革开放以来,我国经济快速发展,房地产行业迅速崛起并且愈演愈烈。随着人们生活水平的提高,对住房期待也越来越高,房地产企业要想在激烈的竞争中保持优势,必须与时俱进,不仅要注重外部开发质量更要注重内部财务管理。不少企业管理者已经清楚的认识到了这一点,但是实施过程仍然存在许多漏洞。本文就房地产财务管理中存在的问题进行探讨,并提出一些合理有效的建议。 Since the reform and opening up, China’s rapid economic development, the rapid rise of the real estate industry and intensified. With the improvement of people’s living standards, the expectation of housing is also getting higher and higher. Real estate enterprises must keep pace with the times if they want to maintain their advantages in the fierce competition. They should pay attention not only to the quality of external development but also to internal financial management. Many business managers have clearly realized this point, but the implementation process there are still many loopholes. This article discusses the problems existing in the real estate financial management and puts forward some reasonable and effective suggestions.