文化创意旅游是文化创意和旅游的有机结合,发展文化创意旅游为旅游业带来新的契机,大大拓宽了旅游业的发展空间,将文化创意与旅游相结合是我国旅游业发展的必然趋势。本文对广元市的文化创意旅游发展现状进行了分析,指出其发展过程中存在的问题,并针对这些问题提出了相应的发展对策。 Cultural and creative tourism is an organic combination of cultural creativity and tourism. The development of cultural and creative tourism brings new opportunities for tourism and widens the space for tourism development. Combining cultural creativity with tourism is an inevitable trend in China’s tourism industry. This paper analyzes the current situation of cultural and creative tourism development in Guangyuan, points out the problems in its development, and puts forward corresponding development countermeasures to these problems.