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随着中国经济的快速发展,以环境换取效益的发展模式最终导致环境的终极恶化,因此如何加强环境保护宣传变得十分必要且重要。环保宣传一方面要符合宣传的规律,同时还要实现宣传的最终目的,因此在宣传的形式、内容、受众等方面均需要进行深入的研究与分析。微博是目前十分流行的网络信息传播工具,因此笔者从突出微博价值角度入手,分析目前环境保护宣传的重要性,以有效促进环境报道的健康发展,促进环境的有效改善。
With the rapid development of China’s economy and the development mode of using the environment for benefits, which eventually lead to the ultimate deterioration of the environment, it is necessary and important to strengthen the publicity on environmental protection. Environmental advocacy on the one hand to comply with the law of publicity, but also to achieve the ultimate goal of publicity, and therefore in the form of publicity, content, audience and other aspects of the need for in-depth research and analysis. Weibo is a very popular network information dissemination tool at present. Therefore, from the point of view of value of Weibo, the author analyzes the importance of environmental protection propaganda so as to effectively promote the healthy development of environmental reports and promote the effective improvement of the environment.