论文部分内容阅读
随着我国经济的飞速发展,人们生活水平的快速提升,人们对冷冻食品的需求越来越高,连锁食品部作为目前中国市场冷冻食品经营重要的经营商,如何采用正确的经营策略和以顾客为中心的客户关系管理创造利润成为连锁食品部的重要问题。冷冻食品作为连锁食品部经营的利润最大来源,却又是让食品经营部面临种种挑战的缘由。本文通过分析中国冷冻食品的市场现状以及结合中国连锁食品部经营的实际情况,进而提出了准确的市场定位,正确采用经营发展战略,提升销售人员的职业技能,以客户关系管理为中心提高客户满意度,建立厂商与中间商的联合经营模式,完善食品经营的物流运营体系等措施来建立全新的冷冻食品经营管理体系。
With the rapid development of economy in our country, people’s living standards are rapidly rising and people’s demand for frozen food is getting higher and higher. As the important operator of the frozen food business in the Chinese market at present, how to adopt the correct business strategy and take the customers Creating profit for customer-centric CRM has become an important issue for the Department of Food Chain. Frozen food, the largest source of profit for the chain’s food business, is why the Food Business Department faces challenges. Based on the analysis of the market status of Chinese frozen food and the actual situation of China’s chain food business, this article puts forward the accurate market positioning, correctly adopts the business development strategy, enhances the salesman’s occupational skills and improves the customer satisfaction with the customer relationship management as the center The establishment of a joint business model of manufacturers and brokers, improve the logistics operation system of food management and other measures to establish a new frozen food business management system.