榔坪加油站位于湖北宜昌榔坪镇“318”国道旁,占地5000平方米,其周围不到80公里有“五星”“三星”等大小加油站近10座,竞争激烈。但该站另辟蹊径,在贫瘠的山区,靠走“功能型”油站营销路子, 不断提高顾客消费附加值,开业不到半年就被评为“四星”加油站。2005年日销创68 吨,2005年零售直逼15000吨,成为鄂西大山区又一支“万吨”劲旅。 Langping gas station is located beside the “318” national road in Langping Town, Yichang, Hubei Province, covering an area of ​​5,000 square meters. There are nearly 10 gas stations of similar size including “Five Star” and “Samsung” in less than 80 km. The competition is fierce. However, the station opened a new trail in the impoverished mountainous areas and relied on the “functional” petrol station marketing approach to continuously raise the added value of customer spending. It was named a “four-star” gas station in less than six months after its opening. Day sales in 2005 hit 68 tons, nearly 15,000 tons in 2005 retail sales, as a mountainous area in western Hubei another “million tons” Brigade.