企业战略失策通常都是企业自己造成的,当经理人试图与其它公司正面竞争时,他们就会陷入麻烦。没有人能够赢得那种战斗。相反,经理人需要围绕公司在市场上的独特定位制定 Business strategy failures are usually caused by the business itself, and managers get in trouble when they try to compete positively with other companies. No one can win that fight. Instead, managers need to be structured around the company’s unique positioning in the marketplace