畅销书的运作顾名思义，畅销书是能够在市场上大量销售的图书，为读者一时阅读热点，具有见效快、效益大等优点，是出版社创造社会效益、经济效益的一大源泉。在市场经济条件下，畅销书选题的设计成为各出版社极为关注的重点和焦点，成为几乎所有社长、总编辑、主编和编辑们最 As the name suggests, bestseller books are books that can be sold in large quantities in the market. It is one of the great sources for publishers to create social and economic benefits by quickly reading hot topics for readers. Under the conditions of market economy, the design of bestseller topics has become the focus and focus of most publishers, making it the most influential choice among almost all presidents, chief editors, editors and editors