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在当前的经济新闻报道中,有为数不少的篇章读起来十分生硬,味同嚼蜡,直接影响了读者对经济新闻的关注度。必须“软化”经济新闻报道,使之变得更加柔和,更加有亲和力,更为读者所接受。“软化”经济新闻报道,有三条重要的途径:一、多注解多分析,尽量少用行话、术语、缩略语;二、多用平等的口吻写新闻,少用上级对下级、老师对学生式的语调写新闻;三、以读者为中心来组织材料,而不以被报道部门和单位为中心组织材料。
In the current economic news reports, there are quite a few chapters that are very hard to read and taste the same, which directly affects readers’ attention to economic news. Economic news reports must be “softened” to make them softer, more intimate and more acceptable to readers. There are three important ways to “soften” economic news reports: First, pay more attention to analysis, use jargon, terminology and abbreviations as less as possible; Second, write news with more equal tone and use less superior to subordinate students to teachers Intonation write news; Third, the reader as the center to organize materials, rather than the departments and units reported as the center of the organization of materials.