让中国邮政品牌更年轻——“开学邮乐场友你更精彩”校园主题品牌建设活动综述

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“真没想到邮政组织的活动这么好玩!”这是9月16日参与邮政校园嘉年华广州大学(大学城校区)活动的同学们发出的赞叹。学生们纷纷被活动现场醒目的标识设计、好玩的游戏设置、丰富的奖品种类所吸引,纷纷前来参与,了解邮政业务、体验邮政文化。在活动现场,中邮阅读平台、手机银行、《致青春》邮册等11项线上游戏的内容被整合后搬到了现实的校园里,并通过人气游戏“大富翁”的形式进行串联,让学生们通过掷骰子来确定具体参加的三个游戏环节,全部通关之后即可抽奖获得 “I really did not expect the postal organization’s activities so fun! ” This is September 16 to participate in the postal school carnival Guangzhou University (University City Campus) activities students praise. The students were attracted by the eye-catching logo design, fun game settings and rich prize categories. They all came to participate, understand the postal service and experience the postal culture. At the event site, contents of 11 online games such as China Post’s reading platform, mobile banking and “Youth to Youth” albums were integrated and moved to the real campus, where they were cascaded through the popular game “Monopoly” , So that students through the dice to determine the specific participation of the three game links, after all the clearance can be draw
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