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看似俗套的卖点,却是好莱坞大片让中国观众频频 “掏腰包”的精髓 通常,大家对好莱坞大片的印象是: 大投入、高票房。但实际上,席 卷全球票房的美国大片,它的票 房收入通常只占到总收入的40％,其他 60％的收入往往来自电影的衍生产品—— DVD／VCD、玩具、卡通T恤、版权输出等 等。通常是,电影的放映高峰过去后,适时 上市的DVD／VCD版本,会迎来一个销售周
Seemingly cookie cutter selling point, but it is the Hollywood blockbuster Chinese audience frequently “out of pocket” essence Usually, everyone on the Hollywood blockbuster impression is: big investment, high box office. In reality, however, the large blockbusters that hit the global box office often make up only 40% of their total box office receipts, while the other 60% often come from movie derivative products - DVDs / VCDs, toys, cartoon T-shirts, copyrighted output and many more. Often, the DVD / VCD version of a timely listing after the peak of a movie’s show ends up in a sales week