市场营销无处不在,它作为一种计划及执行活动,其过程包括对一个产品、一项服务或者一种思想的研发、制作、定做、促销和流通活动,它经历了从书斋走向课堂、走向社会,进入企业经营管理实践,以致影响政府有关决策过程,对我国社会主义市场经济体制下的企业成长、经济发展、人民生活水平的提高发挥着显著的作用。 Marketing is ubiquitous as a planning and execution activity that involves the development, production, customization, promotion and circulation of a product, a service, or an idea that goes through the process of moving from the studio to the classroom Society into business management practices so as to influence the government decision-making process and play a significant role in the growth of enterprises, economic development and improvement of people’s living standard under the socialist market economic system in our country.