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在市场经济和节能环保发展时代,我国水泥制品行业的产量大幅度增加,同时水泥制品产业面临着激烈的内外竞争。结合水泥制品行业的发展特征,对新时期市场营销的组织方法与控制措施进行分析,可更好地确保水泥制品行业健康发展,促进企业利润目标的顺利实现。
In the era of market economy and energy saving and environmental protection, the output of China’s cement products industry has increased substantially. At the same time, the cement products industry is facing fierce competition both inside and outside. Combined with the development characteristics of the cement products industry, analyzing the organizational methods and control measures of the marketing in the new period can better ensure the healthy development of the cement products industry and promote the smooth realization of the profit target of the enterprise.