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“给我一个杠杆,我可以撬动地球!”这是阿基米德在推广他的杠杆原理学说时说的一句名言,意思是只要利用杠杆原理,并且找到一个支点,再重的东西也能撬动。金融工具就是产品营销中的杠杆,只要找到正确的支点,利用金融工具可以降低用户消费门槛,轻松实现产品量的突破。事实上,用金融工具促进产品销售在其他行业早已是成熟的营销模式,如国外工程机械产品80%~90%靠融资租赁工具销售,航空器、港口装卸设备、大型矿山设备等几乎100%通过金融工具销售。在国内,一些农机企业近几年才开始试水这一领域。在补贴政策作用下,农机企业销售规模迅速扩大,竞争形式升级已经悄然展开,已经从产品竞争、价格竞争、品牌竞争向资本运作能力和筹融资能力升级,相信在农机销售领域,金融工具也会大有用武之地。
“Give me a lever, I can pry the earth! ” This is Archimedes in the promotion of his theory of leverage theory said a famous saying that as long as the use of lever principle, and find a fulcrum, heavy things Can also leveraging. Financial instruments are the leverage in product marketing. As long as they find the right fulcrum, the use of financial instruments can lower the user consumption threshold and easily achieve a breakthrough in product volume. In fact, the use of financial instruments to promote product sales in other industries is already a mature marketing model, such as foreign construction machinery products 80% to 90% of sales by financing leasing tools, aircraft, port handling equipment, large mining equipment, almost 100% through the financial Tools sales. In China, some agricultural machinery companies began to test the water field in recent years. Under the effect of subsidy policy, the sales scale of agricultural machinery enterprises expanded rapidly, and the upgrade of competition forms has quietly started. From the aspects of product competition, price competition and brand competition to the capital operation ability and financing ability upgrade, it is believed that in the field of agricultural machinery sales, financial instruments Great useless.