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介绍了我国3G产业的发展现状、未来前景、体验式营销的含义及特点,分析了现阶段3G市场供求失衡的原因,提出了在营销环节中采用体验式营销的方法步骤。
The present situation, future prospect and the meaning and characteristics of experiential marketing in China are introduced. The reasons for the imbalance between supply and demand in 3G market are analyzed. The method steps of experiential marketing in marketing are put forward.