论文部分内容阅读
网络的发展使信息快速传播,给现代企业危机公关管理提供了新的生存环境,各个组织都面临着内外部制约因素的巨大变化。消费者不断地提高需求水平,加上网友的自由言论以及网络编辑们的主观想象,许多恶意的“以讹传讹”现象就随之出现,使得组织遭遇公共危机的可能性越发增大。网络上多途径的信息传递渠道让整个地球处于信息海洋的环抱中,使得各个主体必须了解网络传播的特点以及发展趋势,把握好信息监管,并以此为依据,重新审视自己所处的环境,及时调整危机管理应对策略,以符合时代的变化。
The rapid development of the network of information dissemination of information to the crisis management of modern enterprises to provide a new environment for the public relations, all organizations are faced with significant changes in internal and external constraints. Consumers continually raise the level of demand, coupled with the free speech of netizens and the subjective imagination of network editors, many malicious “false positives” appear, which makes the possibility of organizations suffering from public crisis increasing. The multi-channel information transmission channel on the Internet has surrounded the entire globe in the sea of information, making each subject understand the characteristics and development trend of the network communication and grasp the information regulation. Based on this, the two countries should re-examine their own environment, Timely adjustment of crisis management strategies to meet the changing times.