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运用文献资料法、历史分析法,以《人民日报》历届全运会报道为内容分析文本,从社会变迁的视角探寻其舆论引导的嬗变路径。结果显示:《人民日报》全运会报道舆论导向沿着展示·图强—回归·继往开来—反思·改革—分享·和谐的路径发展,与中国体育的发展轨迹相符,折射出中国体育发展的节奏和变迁。
Using the methods of literature and historical analysis, taking the report of the People’s Daily as a content analysis text for the previous National Games, this paper explores the evolution path of the guidance of public opinion from the perspective of social change. The results show that the “People’s Daily” National Games reports the direction of public opinion along the road of display, map strength, regression, past and future, reflection, reform, sharing and harmonious development, which is consistent with the development of Chinese sports and reflects the rhythm of Chinese sports development And change.