论文部分内容阅读
品牌是消费者决定购买的关键因素之一。而品牌及其产品的视觉识别则是其核心竞争因素。企业在开发新产品时要使得自己的产品同竞争对手相区别,体现品牌在产品本身背后所蕴含的价值。在面对新产品开发或者原有产品改型设计时,需要恰当的把握好造型设计这一因素,以促成产品在造型上的视觉识别,使得产品与竞争者产生较为明显的差异性。
Brand is one of the key factors that consumers decide to buy. The visual identity of the brand and its products is its core competitive factor. Enterprises in the development of new products to make their own products and competitors are different, reflecting the brand behind the product itself contains the value. In the face of new product development or original product retrofit design, the need to properly grasp the good design of this factor in order to facilitate visual recognition of products in the shape, making products and competitors have a more significant differences.