随行广播,顾名思义,是一种在移动中传播的广播媒体,它是近年来国内广播业界推出的一种崭新的传播形态,目前,黑龙江、湖南、湖北、江西等省都先后推出随行广播业务,其他省市也开始尝试这项业务,随行广播大有燎原之势。随行广播受益于旅游业的启发,它的出现是广播潜力不断释放、服务属性不断扩张的结果,是一种与传统广播截然不同的、小众的、点对点的“窄播”。 Accompanying broadcast, as its name implies, is a kind of broadcast media spread on the move. It is a brand-new form of communication launched by the domestic broadcasting industry in recent years. At present, the provinces such as Heilongjiang, Hunan, Hubei and Jiangxi Province have successively launched the accompanying broadcast service, Other provinces and cities have begun to try this business, accompanied by a great prairie fire. Inspired by tourism, Inspired Broadcasting emerges as a result of the constant release of broadcast potential and the expansion of service attributes, a niche, point-to-point “narrowcasting” that is very different from traditional broadcast.