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随着经济社会的不断发展,人们的消费观念正在发生改变。特别是低碳经济的提出,使得现代简约风格对包装设计产生了重要影响。对商品的包装设计是消费者与生产者进行沟通交流的重要桥梁,受现代简约风格的影响,目前我国商品设计越来越倾向于简约化方向发展。使得商品的包装设计越来越符合人们的审美理念,也极大提升了人们的视觉享受。本文主要是对现代简约风格对包装设计所产生的影响进行了分析与研究,以期通过完美的包装设计来吸引更多的消费者。
With the continuous development of economy and society, people’s consumption concept is changing. In particular, the proposed low-carbon economy, making the modern minimalist style of packaging design had an important impact. The packaging design of goods is an important bridge for consumers and producers to communicate with each other. Influenced by the modern and simple style, the design of goods in our country tends to be more and more simplified. Making the product packaging design more and more in line with people’s aesthetic philosophy, but also greatly enhance people’s visual enjoyment. This article mainly analyzes and studies the influence of modern minimalist style on packaging design in order to attract more consumers through perfect packaging design.