营销者说在这一时期,规模化和精准化将是影响移动广告效率的两大因素。2013年是移动广告发展的重要分水岭,首先体现在广告主的态度上,2013年之前品牌广告主还在犹豫要不要投放移动广告,自去年以来,广告主更多是考虑如何投放移动广告。这种态度上的转变直接体现在数据上:艾媒咨询的报告显示,2013年中国移动广告平台市场整体规模为25.9亿元,而今年则有望增至50.1亿元,某种意义上讲,移动广告将在2014年改变品牌营销的整体面貌。事实上移动广告行业的快速发展与移动广告的特 Marketers say that during this period, the scale and precision will be the two major factors affecting the efficiency of mobile advertising. 2013 is an important watershed in the development of mobile advertising. First, it is reflected in the attitude of advertisers. Before 2013, brand advertisers are still hesitating to launch mobile ads. Since last year, advertisers have considered more about how to advertise mobile ads. The change in attitude is directly reflected in the data: According to the report of AiMed Consulting, the overall size of China’s mobile advertising platform market was 2.59 billion yuan in 2013, while this year is expected to increase to 5.01 billion yuan. In a sense, Advertising will change the overall face of brand marketing in 2014. In fact the rapid development of mobile advertising industry and mobile advertising special