论文部分内容阅读
随着我国互联网经济的繁荣发展,电子商务已经成为社会经济领域中的重点研究话题。网商已经成为我国市场经济中的重要组成部分,网商销售总额也在我国产品销售总额中占有较大的比例,这就说明结合网商开展电子商务营销成为社会经济发展趋势。然而,现代企业在开展电子商务营销中缺乏技巧,导致市场发展较为缓慢,不能取得良好的市场地位,这就需要企业提升电子商务营销能力。本文就是在此背景下研究当前我国电子商务营销存在的问题及特征,并且结合网商背景探索电子商务营销实施的具体策略,为我国现代企业开展电子商务提供指导。
With the prosperity and development of Internet economy in our country, e-commerce has become a key research topic in the social economy. Network operators have become an important part of the market economy in our country. The total sales amount of online retailers also accounts for a large proportion of total product sales in China, which shows that the e-commerce marketing with network operators has become a social and economic development trend. However, the lack of skills of modern enterprises in carrying out e-commerce marketing leads to the slow development of the market and the failure to gain a good market position, which requires enterprises to enhance their e-commerce marketing capabilities. This article is based on this background to study the current problems and characteristics of e-commerce marketing in our country, and combined with the background of e-commerce business to explore the specific strategies for the implementation of e-commerce for China’s modern enterprises to provide e-commerce guidance.