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2006年,斯柯达刚刚落户上海大众时,很多人并不看好。因为在竞争激烈的中国市场,要让消费者接受一个人气不旺、知名度不高的品牌,并不是一件容易的事。但斯柯达确实利用明锐和晶锐为自己打下了一定的基础,尤其是明锐,累计20万的销量曾使许多人把斯柯达等同于明锐。而随着09年8月昊锐的上市,斯柯达车型体系更加丰富。如何进一步打开销量,让“斯柯达品牌进入一个全新的发展阶段”成为其迫切需要解决的问题。此次北京车展,借助新明锐的上市,斯柯达旗下Fabia晶锐、Octavia明锐、Superb昊锐三大车系12款车型共同参展,试图全面展现百年品牌斯柯达的品牌形象。
When Skoda arrived in Shanghai in 2006, many people were not optimistic. Because in the highly competitive Chinese market, to allow consumers to accept a less popular, less well-known brand, is not an easy task. But Skoda did use Octavia and Crystal sharp to lay a solid foundation for their own, especially Octavia, a total of 200,000 sales have made many people equivalent to Skoda Octavia. With August 2009 Hao Rui listing, Skoda models more abundant. How to further open the sales volume and let the “Skoda brand enter a brand new stage of development” have become urgent problems that need to be solved. The Beijing Auto Show, with the new Octavia listing, Skoda’s Fabia Jing Rui, Octavia Octavia, Superb Hao Rui three models of the 12 models co-exhibitors in an attempt to fully demonstrate the century-old brand Skoda brand image.