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以产品为中心的销量增长能否做到以产品为中心的销量增长,首先看企业能否做好一个产品,实现单品上量。为什么要做好一个产品?因为中国农药行业的产品成功率不足1.7%!也就意味着98.3%的企业是死亡的,所以企业同时做那么多产品也做不过来。中国农药行业产品成功率之所以比较低,是因为农药行业企业每年都会有上万个产品(品规)推上市场,同时也有至少上万个产品(品规)在市场中消失。粗略估算中国农药行业约有3万个产品(品规),然而在市场上形成一
Product-centric sales growth can achieve product-centric sales growth, first of all to see whether a business can do a good product, the amount of a single product. Why do a good product? Because China’s pesticide industry product success rate of less than 1.7%, which means that 98.3% of the enterprises are dead, so companies do so many products at the same time can not do it. The reason why the success rate of products in China’s pesticide industry is relatively low is that pesticide industry enterprises launch tens of thousands of products (products and regulations) every year, and at least 10,000 products (products and regulations) disappear in the market. Rough estimate of China’s pesticide industry, about 30,000 products (products), however, in the market to form a