2009年,弗罗里达大学公关研究所推出了《如何确立可评估的公共关系目标(更新版)》(简称《更新版》)。文章指出,公共关系的每一个要素对于企业成功都是至关重要,而为确立目标而进行的初步研究则是指定全面公共关系计划的基础。本刊就该项研究对公关评估领域的影响,采访了公关研究所CEO罗伯特·格鲁普(Robert·W·Grupp) In 2009, the University of Florida Public Relations Institute launched the “How to Establish an Objective (Assessable Public Relations Objectives) (Updated)” (“Updated”). The article points out that every element of public relations is crucial to the success of the business, while initial research to establish goals is the basis for designating a comprehensive public relations plan. The publication of the study on the impact of public relations assessment in the field, interviewed PR Institute CEO Robert · Grupp (Robert W. Grupp)