本文以杂志社为个案,简要分析了出版单位企业化和社会责任之间的关系。把社会责任归纳为五种方式:服务性、议程性、共鸣性、公益性和互惠性社会责任,通过分类讨论,得出杂志的社会责任就是造福于社会并提高自身竞争力的结论。 This article takes the magazine as a case to briefly analyze the relationship between the publishing unit’s enterprise and social responsibility. Summarizing social responsibilities into five ways: service, agenda, resonance, public welfare and social responsibility. Through the disaggregated discussions, we can conclude that the social responsibility of magazines is the conclusion that benefits society and enhances its own competitiveness.