论文部分内容阅读
随着社会的发展,生产力的变迁,市场经济的日益增长,所有企业都在经济体制的制约下行走着,有的走着走着就落下了,有的走着走着就消失得无影无踪了,而又有的则会在路上继续着,造成这种“不创新等死、创新找死”的普遍现象的原因在于传统的渐进管理模式,所以企业唯一的出路只有大胆的创造突破性产品。笔者从探索新产品的机会缺口开始,一旦有了机会缺口,我们就要确立开发右上角产品的方案,即是有着造型、技术和价值综合一体的产品,并且它要与竞争对手的产品所区分开来的突破性创意产品,一切成功产品的案例告诉我们,只要遵循这一系列程序进行开发的突破性创意产品,它将有广阔的市场,美好的前景、丰厚的利润及成功的可能。
With the development of society, the changes of productivity and the growing market economy, all enterprises are walking under the constraints of the economic system. Some go down while others walk and disappear. However, while others will continue on the road, the reason for this common phenomenon of “not waiting for innovation to die, to find the dead for innovation” lies in the traditional gradual management mode, so the only way out for the enterprise is to make bold breakthroughs Sexual products. Starting from the opportunity gap to explore new products, once we have a chance gap, we will establish a plan to develop the product in the upper right corner, that is, a product that is integrated with shape, technology and value, and it should be differentiated from competitors’ products The breakthrough creative products and success stories of all the products we open tell us that as long as the breakthrough creative products that follow this series of procedures are developed, they will have a broad market, bright prospects, huge profits and the possibility of success.