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第18届世界杯足球赛于2006年6月9日拉开帷幕,中央电视台全程转播了全部64场比赛,在赛前和赛事期间投入了强大的报道队伍。为了做好与电视转播的互动,CCTV.com集合网络业界专家,组织策划建立“我爱世界杯”全功能网页,集信息发布、互动、图文、视频于一体,包括博客、引擎、图文直播、专题报道、收视指南、论坛、在线访谈、视频点播(栏目)、播客、网络广告等互联网功能。 6月9日开幕式当天,页面访问量飞速上涨,CCTV.com全球网站排名从183位上升到83位,再次进入全球网站排名百强之列。 1.台网报道联动 CCTV.com与央视体育节目中心充分联动,同步推出《豪门盛宴》、《我看世界杯》、《球迷世界杯》、《欢乐世界杯》等栏目网络版,根据栏目需求提供比赛预测调查数据、球员评分数据、首发阵容预测,及网站联盟博客、论坛精华内容等,使网络报道成为央视世界杯报道的一部分。
The 18th FIFA World Cup started on June 9, 2006. CCTV broadcast all 64 games throughout the year and invested a strong team of reporters before and during the competition. In order to do a good job with the television broadcast interaction, CCTV.com brings together network industry experts, planning and organizing the establishment of “I Love the World Cup” full-featured web pages, set information release, interactive, graphic, video in one, including blogs, engines, Broadcast, special reports, ratings guide, forums, online interviews, video on demand (section), podcasts, online advertising and other Internet capabilities. On the day of the opening ceremony on June 9, the number of page views rose rapidly. CCTV.com’s global website ranking rose from 183 to 83 and re-entered the list of top 100 global websites. 1. Taiwan Network CCTV.com CCTV.com fully linked with the sports center, simultaneous introduction of the “giants feast”, “I see the World Cup”, “fans World Cup”, “Happy World Cup” and other sections of the online version, according to the needs of the column to provide the game forecast Survey data, player rating data, the starting lineup prediction, and website Union blog, the essence of the forum content, so that the network coverage as part of the CCTV World Cup report.