体验经济是一种新的经济形态,是在继农业经济、工业经济和服务经济之后而产生的。本文在体验经济理论探讨和蒙古族文化研究的基础上,通过对内蒙古自治区蒙古族文化旅游现状的再审视,提出产品开发和系统保障两方面的思考。 Experience economy is a new form of economy that follows the agricultural economy, industrial economy and service economy. On the basis of experiential economic theory and Mongolian cultural studies, this paper reviews the present situation of Mongolian cultural tourism in Inner Mongolia Autonomous Region and puts forward some thoughts on product development and system security.