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新闻播音不应该仅追求字正腔圆,更应该注重信息的传递。表达力愈强,听众对新闻内容的接受程度则愈高。表达力并不应简单地被视为表达能力的高低。还应涉及播音员的政治立场、思想觉悟、新闻敏感以及对语言文字理解和把握的能力。播音工作从业者和爱好者为避免走入“新闻播音过程中,播音员尚不知所谓;受众亦不知所云”的怪圈,必须切实提高自身表达力,这更是改善新闻播音现状,提高新闻播音质量的有效方法和关键途径。
News broadcast should not only pursue the word, it should focus on the transmission of information. The stronger the expression, the higher the audience’s acceptance of the news content. Expressive force should not simply be seen as the level of expression. It should also address the announcer’s political stance, ideological awareness, news sensitivity, and the ability to understand and grasp the language. Practitioners and enthusiasts of broadcasting work must effectively improve their expressiveness in order to avoid entering into the vicious circle of “news announcers still unknown; audience unknown.” This is also a way to improve the status of news broadcasts and improve them Effective Methods and Key Ways of News Broadcasting Quality.