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民族地区的地方节庆,不仅是推动旅游经济发展的重要项目,还通过各种仪式展演充分保存和再现当地族群的文化生活。海南三亚的黎苗“三月三”和疍家文化节的仪式展演分别展现了山地民族与海洋族群的历史、记忆与认同。三亚市政府作为民族文化的建设者和推动者,力图把山海族群的文化资本转化为旅游资本,以此丰富海滨热带旅游城市的文化多样性。地方借助民族文化内容与旅游产品结合的路径,应是促进民族创意旅游的内发型发展思路。
Local festivals in ethnic areas are not only an important project to promote the development of tourism economy, but also preserve and reproduce the cultural life of local ethnic groups through various ceremonial performances. Hainan Sanya’s Li Miao “March 3 ” and 疍 family culture festival ritual performances respectively show the history, memory and identity of mountain nationalities and marine ethnic groups. As the builder and promoter of national culture, Sanya municipal government tries its best to transform the cultural capital of the Shanhai ethnic group into tourist capital so as to enrich the cultural diversity of coastal tropical tourist cities. With the combination of ethnic cultural content and tourism products, local governments should promote the development of national creative tourism.