广告,穿透在各行各业,在很在程度上影响人们对事物的选择,医药行业也不例外。然而,虚假药品广告给人们判断如何选药、用药带来了困扰,甚至对人们的健康造成了威胁。因此,为了人们的健康,为了医药行业的健康发展,治理虚假药品广告势在必行。 Advertising, penetrating in all walks of life, to a large extent affect people’s choice of things, the pharmaceutical industry is no exception. However, advertisements of fake drugs give people a sense of how to choose medicine, which has caused problems with medication and even posed a threat to people’s health. Therefore, for the sake of people’s health, for the healthy development of the pharmaceutical industry, it is imperative to deal with false drug advertisements.