随着社会不断的发展人们对待自己的穿着也越来注重,服装不仅仅只是御寒保暖,得体的穿着体现的是对他人的尊重也是自我风格的展现。自从改革开放以来中国服装设计经历飞快的发展,中国的服装设计师也越来越注重设计的原创性,很多独立设计师品牌如雨后春笋般的出现在大众的视线里,越来越多的平台为设计师们开放,又有各式各样的机会,让他们展示自己的作品与才华。现在是一个多元化的社会,也是一个自媒体的时代,独立设计师受到越来越多人的关注,设计师们可以通网络让人们了解自己的作品,购买自己的作品,完成自己的设计梦想,但是设计师需要在做设计的同时,懂得品牌的营销推广和生产,并且在设计之前做好市场定位。互联网能让大众看到独立的服装品牌,但是关注之后如何使顾客认同品牌,愿意去了解品牌,对产品感兴趣才是重点,对于设计师来说做好设计才是成功的第一步。本文通过分析独立设计师品牌建立所需要的条件,以刘清扬为例,分析独立设计师品牌经营成功的因素,以及分析未来设计师品牌发展的趋势。 With the constant development of society, people pay more attention to their own dress. The clothing is not only warm and warm, but also shows the respect to others as well as the self-style. Since the reform and opening up China has experienced rapid development of fashion design, fashion designers in China are also paying more and more attention to the originality of design. Many independent designer brands have mushroomed in the public’s eyes. More and more platforms are Designers are open, there are all kinds of opportunities for them to show their works and talent. Now is a diversified society, but also a self-media era, independent designers by more and more attention, designers can make people understand their work through the network, buy your own work, to complete their design dream , But designers need to understand the marketing and production of the brand while doing the design and do a good job of positioning the market before designing. Internet can let the public see the independent clothing brand, but concern about how to make customers recognize the brand, willing to understand the brand, the product is the focus of interest, for designers to design is the first step to success. This article analyzes the independent designer brand establishment of the necessary conditions to Liu Qingyang as an example, analyzes the independent designer brand management success factors, as well as analysis of future designer brand development trend.